Brand Identity System
Leesburg, Virginia
Flow
Yoga.
Move.  ·  Breathe.  ·  Flow.
Post-class portrait
Identity Guide
Brand Standards
& Usage Manual
Version 1.0 · March 2026
Willi Signature Creative Agency
Prepared for Flow Yoga Studio · Confidential
01 · Logo System

The Mark

The Flow wordmark lives in Cormorant Garamond Light — an editorial serif with the kind of quiet confidence that belongs on a yoga studio. The italic variant of the studio name creates movement within the mark itself. Four lockups for every surface.

Flow
Yoga.
Leesburg, Virginia
Primary · On Forest
Flow
Yoga.
Move. Breathe. Flow.
Primary · On Sage
Flow
Yoga.
Move. Breathe. Flow.
Primary · On White
Flow Yoga
STUDIO
Leesburg, VA
Horizontal · On Sand
Clear Space
Maintain minimum clear space equal to the x-height of the lowercase "f" on all sides of the mark. Never crowd with competing type or graphic elements.
02 · Color Palette

The Colors

Grounded in the forest. Lifted by sage. The palette is rooted in the natural world — the kind of colors that belong in a bright, wood-floored studio with morning light coming through the windows.

Forest
#1C3A2A
Sage
#6B8F6E
Sand
#F2EBD9
Terra
#B8633C
Fog
#8A9688
Forest
#1C3A2A
Logo, backgrounds, premium surfaces
Sage
#6B8F6E
Primary accent, CTAs, rule lines
Sand
#F2EBD9
Light surfaces, print collateral
Terracotta
#B8633C
Limited warm accent, promotions
Mist
#EDF0EB
Page backgrounds, card fills
03 · Typography

The Type

Cormorant Garamond at light weight carries the brand's soul — refined without being cold. DM Sans handles functional body copy with quiet clarity. DM Mono keeps all data and labels honest and grounded.

Cormorant Garamond Light — Display
Headlines · Logo · Event Titles
Your practice.
Your stillness.
96px — Signage
64px — Hero
48px — Section
32px — Card title
24px — Subhead
DM Mono — Labels & Data
Prices · Schedules · Tags
MON/WED/FRI · 6:00 AM · VINYASA FLOW · $22 DROP-IN
MEMBERSHIPS FROM $85/MO · LEESBURG, VIRGINIA
13px — Labels
11px — Schedules
10px — Fine print
DM Sans Light — Body
Descriptions · Web copy · Emails
Flow Yoga is a boutique studio in the heart of Leesburg, Virginia — built around community, breath, and the quiet work of showing up on the mat. Every class is designed to meet you where you are today.
16px Light — Long form
14px Regular — Short copy
14px Italic — Pull quotes
04 · Business Card

The Card

Deep forest stock, sage rule, Cormorant display. The back is full sage — the italic wordmark floating center. Minimal, grounded, and unmistakably a yoga studio's card.

Flow Yoga.
Move. Breathe. Flow.
Studio Director
Flow Yoga · Leesburg, VA
flowstudio.com
(571) 555-0194
12 King Street, Leesburg, Virginia
Front — Deep Forest Stock
Flow.
Move. Breathe. Flow.
flowstudio.com
Back — Sage Full Bleed
05 · Brand in the World

Mockups

How the brand lives across studio glass, apparel, mats, and social surfaces. Photorealistic assets generated via Nano Banana 2 are delivered with the full package.

Flow Yoga storefront blue hour
Blue Hour · Leesburg, Virginia
A class in session, visible from the street. The brand as a destination.
Studio interior golden hour
The Space
Hardwood floors, exposed beams, morning light.
Instructor adjusting student in meditation
The Teaching
Personal. Present. Human.
Aerial class overhead view
In Session
Vinyasa Class
Restorative class by candlelight
Evenings
Restorative · Candlelit
Props shelf with BREATHE MOVE REST
The Details
Breathe · Move · Rest.
How These Were Made

Every image in this section was generated via Google's Nano Banana 2 (Gemini 3.1 Flash Image). No photoshoot, no studio rental, no photographer fees. Delivered as 4K PNG assets with every brand identity package from Willi Signature Creative Agency.

Photorealistic 4K versions of each mockup — studio interior, apparel, mat, and storefront — are generated via AI and delivered as PNG assets. No photoshoot required.

06 · Social Media Kit

The Feed

A curated grid that earns the follow. Balanced between practice photography, class announcements, and quiet brand moments. The palette and typography make it instantly recognizable in a scroll.

F
@flowyogaleesburg
Flow Yoga Studio
🌿 Boutique yoga studio · Leesburg, VA
✨ Vinyasa · Restorative · Hot · Beginner-friendly
🕯️ Class schedule & memberships below
📍 12 King Street, Leesburg
↓ flowstudio.com
Studio
Practice Shot
flow
Brand
Graphic
Morning Light
Detail
schedule
Class Schedule
Graphic
Restorative
Session
Community
Post
quote
Brand
Quote
Mat & Props
Detail
Event / Workshop
Announcement
Story 01
On the
mat today.
6am · Vinyasa
Story 02
Move.
Breathe.
Flow Yoga · Leesburg
Story 03
New class
this week.
See schedule
Story 04
First class
free.
Book below
07 · Brand Voice

How We Speak

The voice of Flow Yoga is the voice of a seasoned teacher — calm, confident, and genuinely warm. It never preaches, never performs. It simply invites.

Still.
We don't rush the copy. Sentences are shorter. Space is part of the message. The brand sounds the way a good class feels.
"Ninety minutes. Just you and your mat. That's enough."
Warm.
This is a community, not a brand. We talk to our students like they're already in the room — familiar, present, human.
"Come as you are. We'll meet you there."
Honest.
No wellness-speak, no transformation claims. We believe in the practice. We let the practice do the talking.
"It's not always easy. That's the point."
Tone Scale
Calm
90%
Warm
82%
Aspirational
55%
Formal
10%
08 · Usage Rules

Do's & Don'ts

The mark carries meaning. Protect it. Consistency in application builds the kind of trust that keeps a studio full.

✓ Always Do
Use Cormorant Garamond for all display and headline text
Use the italic variant of "Yoga" in the wordmark consistently
Let white space breathe — don't crowd the mark or body copy
Use Forest or Sage as dominant palette choices — not Terra
Keep tone measured and human — no wellness-industry hype
✗ Never Do
Use the wordmark in a font other than Cormorant Garamond
Apply the logo at low contrast on similar-toned backgrounds
Use Terracotta as a primary color — it is an accent only
Write in all caps in body copy or long-form content
Use energetic, high-pressure sales language in any copy
09 · Deliverables

What's Included

Every asset needed to deploy Flow Yoga's brand across digital, print, social, and physical surfaces — production-ready on delivery day.

✓
Primary Logo — All Variations
SVG · PNG · PDF · Light & Dark
✓
Color Palette
HEX · RGB · CMYK · Pantone
✓
Typography Guide
PDF · Web font embed codes
✓
Business Card Design
Print-ready PDF · Figma source
✓
Brand Mockup Set
4K PNG · Interior · Apparel · Mat · Vinyl
✓
Social Media Profile Kit
Avatar · Bio copy · Cover image
✓
9-Post Feed Template Set
Figma · Canva · 1080×1080 PNG
✓
4 Story Templates
Figma · Canva · 1080×1920 PNG
✓
Brand Voice Guide
PDF with example copy
✓
Usage Rules Document
PDF · Print-ready
Creative Agency · Leesburg, VA
Flow Yoga Studio · Brand Identity System
willisignature.com · sara@willisignature.com