Copper & Rye — Paid Social Ad Creative Pack

01 · Format Overview

Three Formats.

Every ad creative pack delivers three aspect ratios — each optimized for its platform placement. Every format runs with two copy variants for A/B testing so you know which message converts before scaling spend.

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Square · 1:1

1080 × 1080px

Instagram Feed, Facebook Feed, Facebook Marketplace. The universal format — works everywhere, performs consistently.

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Story · 9:16

1080 × 1920px

Instagram Stories, Facebook Stories, TikTok. Full-screen immersive. Highest click-through rates when the creative fills the frame.

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Widescreen · 16:9

1920 × 1080px

Google Display, YouTube pre-roll, Facebook right column, LinkedIn. Desktop-first placements. Brand awareness and retargeting.

02 · Campaign 1 — Product

The Drink. The Destination.

Objective: Drive reservations and walk-in visits. Lead creative: the old fashioned rocks glass — the most scroll-stopping asset in the brand library. High-desire visual, low-friction CTA.

Square · 1:1 · Instagram & Facebook Feed 1080 × 1080 · Static image

Variant A — Emotional

Reserve Tonight

C&R

Copper & Rye · Leesburg, VA

The best seat
in Leesburg
is still open.

Reserve Your Table →

Primary text: "Craft cocktails. Honest plates. Downtown Leesburg. Walk-ins welcome — reservations recommended on weekends."

CTA: Book Now · Destination: copperandrye.com/reservations

Variant B — Direct

Open Tonight

C&R

Happy Hour · Tues–Fri 4–7pm

Drinks were
made for
tonight.

See the Menu →

Primary text: "Single barrel bourbon. House-made demerara. Large-format ice. The old fashioned Leesburg needed. Happy Hour Tues–Fri, 4–7pm."

CTA: Learn More · Destination: copperandrye.com/menu

Story · 9:16 · Instagram & Facebook Stories 1080 × 1920 · Full screen

Variant A — Cinematic

Copper & Rye

Downtown Leesburg

Your Friday
night starts
here.

Reservations open now

Swipe Up to Book

Story with swipe-up link to reservations. 5-second hold time optimized for mobile.

Variant B — Offer-Led

Copper & Rye

Every Tuesday–Friday

Happy
Hour.

4pm – 7pm
Half-price wells
$5 drafts · $8 wines

Find Us in Leesburg

copperandrye.com

Graphic story — no photo needed. Lead with the offer, close with the destination.

Widescreen · 16:9 · Google Display & YouTube 1920 × 1080 · Banner / Pre-roll

Variant A — Photo Banner

Copper & Rye

Leesburg, Virginia · Est. 2026

Craft cocktails.
Downtown Leesburg.

Reserve a Table

Variant B — Graphic Banner

Copper & Rye · Leesburg, VA

Happy Hour
starts at four.

See Hours & Menu

Tues – Fri · 4–7pm

Half-price wells
$5 drafts · $8 wines
Downtown Leesburg

03 · Campaign 2 — Awareness

Come Find Us.

Objective: Local awareness. Target: Loudoun County residents within 10 miles. Storefront at dusk — one of the most emotionally resonant images in the brand library. Makes people want to walk through that door.

Variant A — Place

C&R

Downtown Leesburg

📍 King Street · Leesburg, VA

The lights are on.
The bar is ready.

Get Directions →

Primary: "Copper & Rye. Craft cocktails and honest plates in the heart of downtown Leesburg. Open Tues–Sun."

Variant B — Invitation

C&R

Leesburg's Neighborhood Bar

You've driven
past it enough.
Come in.

See What's Inside →

Primary: "Copper & Rye. The bar downtown Leesburg has been waiting for. Walk-ins always welcome."

Story Format · 9:16 Awareness · Geo-targeted 10mi radius

Variant A

Copper & Rye

📍 Downtown Leesburg

Your new
favorite bar
is open.

Tues–Sun · Walk-ins welcome

Swipe to Explore

Variant B

C&R

Leesburg
needed this
bar.

Craft cocktails & honest plates
Downtown Leesburg, Virginia
Open Tuesday through Sunday

Get Directions →

04 · Campaign 3 — Retargeting

Close the Loop.

Objective: Convert website visitors who browsed but didn't book. Audience: pixel-based retargeting, 30-day window. Warm audience — they already know the brand. Lead with the menu and make booking feel easy.

Square A — Menu Hero

C&R

New Spring Menu

You checked us out

The menu's
even better
in person.

Book Your Table →

Retargeting copy: "You were looking. We noticed. The spring menu is live — dry-aged burger, seasonal grain salad, and a bar program worth the trip. Come see for yourself."

Square B — Urgency

C&R

Weekend tables filling up

Don't let
someone else
take your seat.

Reserve in 60 Seconds

Retargeting with urgency: "Friday and Saturday dinner fills up. Reserve online now — takes under a minute. Or just show up — the bar is always open."

05 · A/B Testing Guide

How to Read the Results

Launch both variants simultaneously with equal budget. Let each run for a minimum of 3 days and 1,000 impressions before drawing conclusions. Here's what to measure.

Metric	What It Means	Winner Threshold	Action
CTR (Click-Through Rate)	Which headline makes people click	> 1.2% on feed, > 0.8% on display	Scale winner 2× budget
CPC (Cost Per Click)	Which variant is more cost-efficient	Lower is better — target < $1.50	Pause variant > $2.50 CPC
Conversion Rate	Which ad actually books tables	Any conversion is a win at cold audience	Move winner to retargeting pool
Video View Rate	Story format engagement	> 25% 3-second view rate	Extend to 15-second cut if strong
Frequency	How many times same person saw it	Pause when frequency > 3.5	Swap creative — refresh monthly

06 · Technical Specs

Platform Requirements

Meta · Instagram Feed

Dimensions1080 × 1080

FormatJPG or PNG

Max File Size30 MB

Text on Image< 20% coverage

Primary Text125 chars recommended

Meta · Stories

Dimensions1080 × 1920

FormatJPG, PNG, or MP4

Safe ZoneTop & bottom 14%

Duration (video)1–15 seconds

CTA PlacementBottom swipe-up area

Google Display

Dimensions1920 × 1080

FormatJPG or PNG

Max File Size150 KB

Logo RequiredYes — separate upload

Headline30 chars max

Facebook Feed

Dimensions1080 × 1080

FormatJPG or PNG

Headline27 chars visible

Description27 chars visible

Link PreviewAuto-pulls from URL