Prepared by Willi Signature Creative Agency · Confidential
01 · Logo System
The Mark
The Copper & Rye wordmark pairs editorial serif weight with a hand-forged icon mark evoking a barrel stave and wheat sheaf. Three lockup variations cover every application.
Copper&Rye
Leesburg, Virginia
Primary — On Dark
Copper&Rye
Leesburg, Virginia
Primary — On Light
Icon Mark — On Copper
Est. 2026 · Leesburg, VA
C&R
Copper & Rye
Monogram Lockup
02 · Color Palette
The Colors
A palette drawn from the craft bar's own materials — hammered copper, aged rye whiskey, charcoal wood smoke, and cream linen. Warm, confident, and unmistakably artisan.
Copper
#B5541A
Rye
#C8A04A
Charcoal
#1A1208
Linen
#F2EAD8
Smoke
#8A7A68
Copper
#B5541A
Primary brand, CTAs
Copper Light
#D4763A
Hover states, accents
Rye Gold
#C8A04A
Secondary, details
Charcoal
#1A1208
Backgrounds, text
Linen
#F2EAD8
Light bg, body text
03 · Typography
The Type
Playfair Display brings editorial authority and old-world character to every headline. Karla keeps body copy clean and accessible. DM Mono handles data and details with precision.
Display · Playfair Display 900
Crafted with Intention.
Playfair Display · Black · Used for headlines, hero text, pull quotes
Italic Display · Playfair Display 400 Italic
Where every pour tells a story.
Playfair Display · Regular Italic · Used for taglines and callouts
Label · Karla 700 Uppercase
Happy Hour · Tues–Fri · 4–7pm
Karla · Bold · Uppercase · Letter-spacing .18em · Used for labels and captions
Body · Karla 300
Copper & Rye is Leesburg's neighborhood bar with something to say. Our kitchen turns out honest American plates — the kind that go well with a cold pour and good company.
Karla · Light · 16px/1.7 · Used for all body copy
Detail · DM Mono 400
copperyerye.com · (571) 555-0180 · @copperandrye
DM Mono · Regular · Used for contact details, prices, metadata
04 · Business Card
Printed Collateral
3.5" × 2" · 16pt matte cardstock · Spot UV on logo · Charcoal back with copper foil wordmark
Consistent branded templates for Instagram, Facebook, and Google Business — profile photo, cover image, post templates, and Story format.
Profile Photo · 400×400
C&R
Cover Photo · 820×312
Copper&Rye
Leesburg, Virginia · Opening 2026
Post Template A · 1080×1080
Sundays were made for this.
Copper & Rye · Leesburg
Post Template B · 1080×1080
Happy Hour Every Day.
Tues – Fri · 4–7pm
copperandrye.com
Story Template · 1080×1920
Copper&Rye
New menu dropping Friday
See the menu →
Book your table tonight
Reserve now
06 · Brand Voice
The Voice
How Copper & Rye speaks — in every caption, ad, menu description, and staff interaction.
Warm
We treat regulars like family and first-timers like they're about to become one.
"Pull up a stool. You're in good hands."
Confident
We know what we do well. We don't oversell it — we just let the product speak.
"The best old fashioned in Loudoun County. We said it."
Craft-forward
Details matter — from the barrel age of our pours to the char on our brisket.
"Single barrel. 7-year. Worth every minute of the wait."
07 · Usage Rules
Do's & Don'ts
✓ Always Do
Use Playfair Display for all headlines and display text
Maintain minimum clear space equal to the icon mark's height around the logo
Use the copper or rye palette as accent — never as full page backgrounds in print
Use the italic display variant for emotional, story-driven copy
✗ Never Do
Stretch or distort the logo mark in any dimension
Use the logo on backgrounds that create insufficient contrast
Replace the brand fonts with system fonts or substitutes
Use more than two brand colors in a single composition
08 · Deliverables
What's Included
✓
Primary Logo — All Variations
SVG · PNG · PDF
✓
Color Palette
HEX · RGB · CMYK · Pantone
✓
Typography Guide
PDF · Font files
✓
Business Card Design
Print-ready PDF · Figma
✓
Social Media Profile Kit
PNG · Figma source
✓
Post & Story Templates
Figma · Canva
✓
Brand Voice Guide
PDF
✓
Usage Rules Document
PDF
09 · Brand in the Real World
The Brand, Alive.
These five images show the Copper & Rye identity applied to real-world surfaces and environments. Every image was generated using AI visual production — no photoshoot, no photographer, no scheduling. Delivered as part of the brand identity package.
Exterior Signage · Downtown Leesburg at Dusk
Backlit copper sign, gas sconces, brick facade — the brand as a destination.
Branded Glassware
Etched rocks glass · Old fashioned · Copper tools
Printed Menu
Distressed leather · Gold foil embossing · EST. 2026
Every image in this section was generated using AI visual production — specifically Google's Nano Banana 2 (Gemini 3.1 Flash Image). No photoshoot. No location rental. No photographer fees. The entire set was produced in under 30 minutes as part of the brand identity package. This service is available as a standalone or as part of any Willi Signature brand or website engagement.
